Pinterest queen, funnels expert, and your soon-to-be biz bestie!
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I’m BEGGING you, before you put all that energy and time into creating that freebie, read this post! Whether this is your first freebie or you’re onto your fifth, I promise this post will make your efforts so much more worth it. Let me show you how to make freebies people actually want!
The two biggest problems my clients run into are that people either aren’t downloading their freebies or they aren’t converting into sales after they do. Let’s address both these problems before we dive in:
First, it doesn’t speak to your ideal client. Second, it doesn’t bring them closer to a sale. Let me explain!
There are a variety of possibilities here, but I typically see 3 main causes:
Let’s chat about each of those causes for a quick second.
Take some time to research what else is already on Pinterest. Take that as an opportunity to take your freebie a level deeper. Ask yourself, can my experience, niche, or knowledge make something better?
Of course no one’s downloading it if you never share it! Sprinkle that baby everywhere, in your emails, blogs, links page, guest blogs, podcast show notes, everywherrrrre.
Is your freebie too basic? Are you teaching them stuff they already know? The key here is knowing what stage of awareness they’re in, which you can learn more about in this post.
Now let’s move onto the second biggest issue.
As I said before, there are a variety of possible causes here but I’ll name the 3 most common ones I see:
Again, let’s chat about these for a quick sec.
This one goes along with #3 of the last problem, it’s just not attracting the people who even need your end goal sale. If your freebie isn’t aligned with your end goal sale, you’ll fill your list with unqualified customers real fast.
Your freebie should be giving a small taste of what your higher ticket offer provides. It should be solving a piece of their bigger problem, something I teach you how to do in my course, Power of Pinterest.
You deliver the freebie, but then what? Do you have a welcome sequence that introduces your brand, sprinkles more free value, and nurtures them closer to a sale? Do you regularly stay in touch with newsletters? Do you encourage your subscribers to come say hey on Instagram?
Did you see yourself in any of those problems? GOOD. I don’t want you to feel shame, beat yourself up, or feel discouraged here. We’ve done the work to uncover your missing pieces. Now let’s put it all together to build a freebie that people will go bonkers for!
Now you don’t just have a freebie people are going to go nuts for, you also have a freebie that seamlessly nurtures your subscribers into a high-ticket sale. You’ve established trust, positioned yourself as an authority on this solution, and built a connection that will hopefully keep you top of mind when they’re ready to buy your product.
I’ll teach you the steps behind that list above in my course, Power of Pinterest. Let me give you a sneak peek!
If you found this post helpful, it would mean the world to me if you’d share it with your people on Pinterest! Just hover over the image below, click the “pin it” button, and share!